O'ahu Program May 5


2011 HTA FESTIVALS & EVENTS SEMINAR PROGRAM

Revitalizing the Guest Experience

REGISTRATION 7:30 – 8:15 a.m.

OPENING CELEBRATION

8:15 - 8:30 a.m.
Taiko Ensemble Group from Pacific Buddhist Academy

WELCOME & UPDATE FROM HAWAI'I TOURISM AUTHORITY

8:30 - 8:45 a.m.

A BLOOMING OPERATIONAL AND CREATIVE SUCCESS

8:45 - 9:45 a.m.
Director of Design, the Philidelphia International Flower Show

COFFEE

9:45 - 10:00 a.m.

RE-STRATEGIZING EVENTS FOR WAIKĪKĪ’S RE-INVENTION

10:00 - 11:00 a.m.
Rick Egged
President, Waikīkī Improvement Association

ATTRACTING VISITORS WITH A WORLD CLASS SPORTS EVENT

11:00 a.m - 12:00 p.m.
Diana Bertsch
Event Director, Ford Ironman World Championship

SANDWICH & SALAD BUFFET

12:00 - 12:30 a.m.

MAXIMIZING NON-SPONSORSHIP REVENUE

12:30 - 1:30 p.m.
President, On-the-Waterfront

BREAKOUT SESSIONS

1:30 - 2:30 p.m.

THEMING FOR YOUR EVENTS 
 Dawn Kaniaupio 
 Founder, Nā Hōkū O Hawaiʻi Music Festival

 Mardie Torres 
 Executive Director, Hawaiʻi Pacific Steel Framing Alliance

 Ron Nichols
 Risk Assessment Manager, Hawaiʻi Maoli

 Eleanor Nakama-Mitsunaga 
 Director of Community Relations, Hawaiʻi Farm Bureau Federation

SESSION 1

A HANDS-ON WORKSHOP: Analyzing Revenue Potential of Your Festival or Event 
 Becky Genoways 
 President, On-the-Waterfront

SESSION 2

COFFEE

2:30 - 2:45 p.m.

FROM CALENDAR TO TWEETS: A POST-ARRIVAL TOOLBOX 

2:45 - 3:45 p.m.
Huy Vo 
Senior Account Executive, Bright Light Marketing

 Jaci Matsuo
 Online Marketing & Digital Asset Management, Hawaiʻi Visitors & Convention Bureau

HAWAI'I TOURISM AUTHORITY CLOSING

3:45 - 4:00 p.m.

Program Subject to Change without Notice