2010 Annual Festivals & Events Seminar
"Defining the Destination: Motivating Travel Through Festivals and Events"

• June 10, 2010 at the Hawai'i Convention Center on O'ahu

Speakers and Presentations

• Vernon F.L. Char, Board Member, Hawai‘i Tourism Authority
  Welcome & Update from Hawai‘i Tourism Authority
• Kelvin Tan, Chief of Sports Marketing, Singapore Sports Council;
  Transforming Destination Marketing: Singapore's Sports Strategy
• Jim Fulton, President, Duke's OceanFest and AMA 2009 Non-Profit Marketer of the Year;
  Successful Convergence of Sponsorship and Marketing
• Ken Pomerantz, President and Chief Marketing Officer, MLT Vacations;
  MLT Vacations and Experiential Travel
  
• Kevin Wilmore, Vice President/General Manager, Blue Sky Vacations;
  Mass Market Travel Trends

Breakout

• Susan Ing, Executive Vice President & Director of Marketing, Bank of Hawai'i Marketing Division;
  Lessons in Sponsorship
• OmniTrak Group, Inc.;
  Satisfaction Metrics and Monetization

Operations Breakout

Actionable Problem Solving: Solutions in Operations Roadblocks

• Kelvin Tan, Chief of Sports Marketing, Singapore Sports Council
• Nalani Brun, Economic Development Specialist - Tourism, County of Kaua'i

Managing Resources and Anticipating Crowds: Event Essentials

• Stephanie Donoho, Economic Development Specialist - Tourism, County of Hawai'i
  

Social Media Marketing: Next Steps

• Patrick Spargur, Director Online & Social Strategy, Firefly Interactive
• Dan Zelikman, Director of Digital Marketing, StarrTech Interactive
• Sarah Honda, Development Director, Hawai'i International Film Festival