O'ahu Program May 15
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2009 HTA FESTIVALS & EVENTS SEMINAR PROGRAM
Re-Invention for Changing Market Needs
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| REGISTRATION |
7:30 – 8:15 a.m. |
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WELCOME & CONFERENCE OPENING
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8:30 – 8:50 a.m. |
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Mike McCartney
President and CEO, Hawai'i Tourism Authority
Muriel Anderson Vice President, Tourism Product Development, Hawai'i Tourism Authority
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MANAGING CHANGE AND STAYING AHEAD OF YOUR MARKET
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8:50 - 9:50 a.m. |
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COFFEE BREAK
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9:50 - 10:15 a.m. |
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IS THERE A SILVER LINING IN THE SPONSORSHIP CLOUD? SMART SPONSORSHIP IDEAS FOR SURVIVAL IN TODAY'S ECONOMY
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10:15 - 11:00 a.m. |
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BREAKOUT SESSIONS
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11:15 - 12:00 p.m. |
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OPERATIONS – NEW & TRIED AND TRUE LOGISTICS
Michael Saiz, Development Director, Hawai‘i Heath Guide
Esther Izuo, Tour Manager, Hawai‘i Arts Ensemble
David Johnston, Activities Coordinator, S.W.A.Y.
Dymian Racoma, Program Administrator, Mayor’s Office of Culture and the Arts
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SPONSORSHIP – REFRESH YOUR SPONSORSHIP PITCH
Clare Mawae, Chairman, Youth in Motion
Lorayne Lipps, Programs Director and Development, Earth Foundation
Dorothy Buck, Program Director, S.W.A.Y.
Gary Fujihara, Executive Director, AstroDay Institute |
FOOD AND BEVERAGE – FROM BASICS TO BUZZ
Brent Imonen, President, Pacific Rim Sports
Dodi Rose, Event Coordinator, Hawai‘i Health Guide
Claudia Kalaola, Director of Operations, Hāna Retreat
Lucy Lau, Marketing Coordinator, Hale Koa Hotel |
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LUNCH with Keynote Speech
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12:00 - 1:45 p.m. |
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MARKET DEMAND FOR CULTURAL TOURISM: EAST-WEST PERSPECTIVES ON FESTIVALS
Tatsuo Watanabe
General Manager of Customer Service, JTB Hawai'i, Inc.
Mario R. Mercado
Arts Editor, Travel + Leisure
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CERTIFIED FESTIVAL AND EVENT EXECUTIVE (CFEE) GRADUATION
Steve Schmader, President and CEO, International Festivals and Events Association (IFEA)
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MAKE TIME THROUGH TIME MANAGEMENT
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2:00 - 2:45 p.m. |
Patty Tracy Former national Director of Marketing, Merrill Lynch
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INTERNET AND SOCIAL NETWORKING AS EVENT MARKETING TOOLS
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2:45 - 3:30 p.m.
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Dan Zelikman, Senior Interactive Media Planner, StarrTech Interactive
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HAWAI'I TOURISM AUTHORITY CLOSING
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3:30 - 3:45 p.m. |
Muriel AndersonVice President –Tourism Product Development, Hawai'i Tourism Authority
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NETWORKING AND COFFEE
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Program Subject to Change without Notice
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